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Three: 96pc of joint contract customers through direct channels

Written by: Samantha Tomaszczyk posted: February 28, 2014. Tags: Carphone Warehouse, Davy Dyson, direct, channel distribution review, Mobile News, three


The operator said its distribution review, which saw the release of Carphone Warehouse in November, saw "seamless" transition to a more direct model

Three said it is confident it can "live without" independent retailers Carphone Warehouse and phones 4U, saying that captures the 96 per cent of customers contract through direct channels.

When the operator announced it was leaving Carphone Warehouse in November (see here) and said 90 percent of all the transmission connections are made directly.

CEO David Dyson said his departure from previous output and CPW phones 4U meaning that could offer a consistent experience for customers through retail, phone and online sales channels.

He said: "we are managing to live without the large independents. And also the cost benefits of the structure. We have successfully made the transition to work without phones 4U and Carphone Warehouse. Was perfect. "

The operator reiterated that he has no immediate plans to further reduce its indirect distribution channel.
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